Hello World Manifesto

I’m your deepest passion. Can you hear me?
Passion is a deep personal feeling, hard to describe. It lives inside us and speak to ourselves, every time in a different way, striking the right notes of our deepest emotions. This is the basic idea of this manifesto created for Hello World, the digital magazine of Hello Bank. The protagonist is the passion, which tells itself through its voice, in first person, revealing to the listener for what it truly is.

  • Type: Agency Work
  • My role: Concept, Art Direction
  • Client: Hello Bank
  • Year: 2016
  • Agency: FCB Milan