A special AD that turns the Nivea tin into a magical, scented night-light for children.
For Mother’s Day we came out with an unexpected gift that turns the Nivea Creme tin into a magical scented night-light for children. How? In a magazine dedicated to mums we created a special ad with a disc they could simply remove and insert under the lid of their Nivea tin. The disc is made with a phosphorescent material that absorbs the light during the day and releases it during the night. So children continue to feel the love of their mum…
- My role: Concept, Art Direction, Video Making