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Moms don’t quit

The world of work needs moms. Let’s not make them quit.

My role: Concept | Art Direction | Video Making & Editing | Web Design

Year: 2017

Moms don’t quit campaign

Moms don’t quit

Client: RCS

Agency: FCB Milan

Year: 2017


Create a campaign that raises awareness around the problem of fired mothers.


Cannes Lions Case Film

Luisa interview | HR Director

Paola interview | Mother

Alessia interview | Mother

Genny interview | HR Generalist

Angelo interview | HR Manager