![](https://www.cristianomaifre.com/wp-content/uploads/2023/02/project_logo_mdq2.png)
Moms don’t quit
The world of work needs moms. Let’s not make them quit.
My role: Concept | Art Direction | Video Making & Editing | Web Design
Year: 2017
Moms don’t quit campaign
Moms don’t quit
Client: RCS
Agency: FCB Milan
Year: 2017
Brief
Create a campaign that raises awareness around the problem of fired mothers.
Tools
![](https://www.cristianomaifre.com/wp-content/uploads/2022/12/ps2.png)
![](https://www.cristianomaifre.com/wp-content/uploads/2022/12/ai2.png)
![](https://www.cristianomaifre.com/wp-content/uploads/2022/12/ae2.png)
![](https://www.cristianomaifre.com/wp-content/uploads/2022/12/fc2.png)
Cannes Lions Case Film
Luisa interview | HR Director
Paola interview | Mother
Alessia interview | Mother
Genny interview | HR Generalist
Angelo interview | HR Manager