Year	Workplace	Role
2018-Now	Freelance	Creative & Art Director, Videomaker, Photographer
2017	Digital Machine	Creative Director
2017	Italiabrandgroup	Digital Creative Director
2012-2017	FCB Milan	Senior Art Director
2012	Zodiak Active	Senior Art Director
2003-2012	Bitmama	Senior Art Director
1998-2003	Icon Medialab	Digital Art Director
1997-1998	Rockol	Digital Art Director
1995-1997	Mondadori	Graphic Designer
1993-1995	Studio Fantasy	Assistant Photographer

• In 2010 he won the 🥇 first prize of the Kress Awards in the category Web/Mobile for the design of the Sky Sport’s iPad app

• In 2006 he won the 🥇 first prize of the Interactive Key Awards in the category Family & Lifestyle for the design of the Artemide’s website.

• In 2006 he won the 🥈 second prize of the XI Mediastars in the category Internet for the design of the Artemide’s website.

• In 2006 he won the 🥈 second prize of the Bardi Web Awards in the category Communication Driven for the design of the Artemide’s website.

• In 2005 he won the 🥇 first prize of the Bardi Web Awards in the category e-Business Services for the design of the Genialloyd website.

• In 2005 he won the 🥇 first prize of the Interactive Key Awards in the category Best Performance for the design of the Todomondo’s website.

• In 2005 he won the 🥈 second prize of the X Mediastars in the category Internet for the design of the Todomondo’s website.

• In 2002 he won the 🥇 first prize of the VII Mediastars in the category Internet for the design of the Sapere.it website.

• In 2002 he won the ⭐️ Special Star of the VII Mediastars in the category Concept Design for the design of the Sapere.it website.

• In 2002 he won the ⭐️ Special Star of the VII Mediastars in the category Usability for the design of the Sapere.it website.

• In 2002 he won the 🥇 first prize of the Gran Prix Pubblicità in the category Novità for the design of the Sapere.it website.

• In 2002 he won the 🥇 first prize of the Premio Yahoo Italia in the category Risorse for the design of the Sapere.it website.

Between 2015 and 2017 he partecipated to the Cannes Lions festival with 3 campaigns:

• Nivea Goodnight, a special ad that turns the Nivea tin into a magical, scented night-light for children
• Moms don’t quit, a campaign that raises awareness around the problem of fired mothers
• A Case Film Like This, a meta case-history to reverse the sad trend of Cannes Lions case films

Other notable campaigns are Member get Member and Hello World Manifesto for Hello Bank, Godetevi l’attesa for Findus, Slide your Way for Huawei, Aquilea Sonno, Shope for UNHCR, The Best Moment of the Game for Jacuzzi.

Each of these campaigns involved Maifrè both in the concept and the accomplishment. His multidisciplinary approach makes him particularly suitable for advertising campaigns since he can specifically decline the Big idea into almost every kind of media.

Maifrè with collegues in Cannes (June 2015)

Since the early 2000’s, Maifrè designs websites and digital interfaces for hundreds of clients within dozens of industries, always keeping his style up-to-date.

During this time he won 12 awards in the major european festivals.

In the beginning of his career he designed various websites for EMI and BMG music labels’s artists, such as Ustmamò, Casino Royale, Almamegretta, Afterhours, Negrita.

In 2002 he designed Sapere.it, the online version of the DeAgostini encyclopedia. The website won 5 awards.

Artemide website (2008)

In 2005 he designed the Todomondo website, one of the first online tour operators. In the same year the website won two awards, in the categories Internet and Best Performance. Maifrè kept working on the user experience and the design of Todomondo, througout the following years. In 2008 Todomondo invoiced 70 million euros only for that year, setting an european record for a newborn tour operator. [without source]

In the same year he designed the Genialloyd website, breaking all the known usability rules and won 1 award.

In 2008 he designed the Artemide website, winner of 3 awards.

SkySport for iPad (2010)

Two years later he won another award with the SkySport for iPad app for the German market, the first iPad app for Sky. Since at that time Apple had not yet published the iPad app design guidelines, Cristiano had to rely only on 4 screenshots that Apple published on its website. Rumors says that Steve Jobs himself praised the app (along with 4 others) during an interview. [without source]

In 2010 he designed Barsport for Niveamen, a playful community for men’s greatest passion: football. Alongside the years spent on the project, he worked with Clarence Seedorf and Antonio Cassano, using them in two online games.

Palazzo Falconi website (2022)

Cristiano often designs and code directly in WordPress, heavily customizing the Salient theme with his CSS and Javascript skills, always optimizing the websites with responsive design, making them look correctly in desktops, tablets and smartphones. He’s very familiar with domains, MySQL databases, SEO, social snippets, etc.

Cristiano is the “one man band” kind of video maker, since he takes care of every aspect of the project: strategy, idea, script, dialogues, storyboard, casting, lighting, shooting, editing, color correction, export.

According to his philosophy, this makes the project consistent throughout the whole production process.

To make this work, he meticulously plans every detail of each phase, each time fine-tuning more and more the process.

In 2015 he published his personal view of Expo 2015, getting the attention of various online newspapers.

In 2018 he shot F.lli Cerea meet Elisenda for Esselunga, where Enrico e Roberto Cerea (3 Michelin stars chefs) share their panettone’s recipe with Elisenda, the high pastry of Esselunga. The video is a success and the next year he shot another video with the Cerea, this time for the colomba (easter cake).

Video & Photo gear (2019)

In 2020 he shot Ferwood Virtual Tour and Ferwood Live Demo and for the first time he added indoor drone shots to his works.

Other notable videos are Antidoto (2021) and Alien Attack (2022).

Since 2012, Cristiano wrote and edited a lot of videos: video manifesto, promotional videos, motion branding for corporate events, video case-history and many more. He strongly believes that if the person that writes is the same person that produces, the result will benefit from all perspectives. In these projects he uses existing videos (provided by the clients or downloaded from stock websites) to create a story.

Some examples are Skin Regimen Manifesto, The Best Moment of the Game for Jacuzzi, Lung Tales for Roche, A Case Film Like This for Shutterstock.

Web Eyewear for Marcolin (2022)

Since 2021 he specialized in corporate events, where he creates a complete kit for companies including a video manifesto, a motivational video for employees, animated flyers, speakers intro videos, etc.

Some examples are F/Youture for BPER, Dare for Rare for Novo Nordisk, Looking Forward for Web Eyewear (Marcolin), What is Digical for you and Digical Story for Intesa Sanpaolo.

Dare for Rare for Novo Nordisk (2022)

In these projects Cristiano uses technologies like motion and perspective tracking, 3D, advanced masking and sound design.

Most of Cristiano’s projects include social media strategies, since 2010.

He produced social media contents for many clients.

Some of them are Alitalia, Canada Goose, Findus, Nivea, Nivea Men, Reckitt Benckiser, Bolton, Q8, Kinder, Michael Page, Seven, Durex, Tim, Huawei, Peugeot, Ferrero, Citroen, Mondelez, Vorverk, RCS, Virgin Active, Technogym.

Instagram stories for Canada Goose (2019)

His career started with photography in 1993.

He has been the assistant photographer of Roberto Ghislandi, Massimo Gilieri and Graziano Villa.

In 2015 he published “Marrakesh Sunset” on the National Geographic website.

Even if his job evolved into art direction and advertising, his love for photography kept growing becoming a fundamental layer of his actual occupation, becoming part of his creative offer in 2017.

One of the first commissioned photography project has been Sguardi d’Energia for Roche, in 2017, a rich set of portraits with the aim of helping women affected by ovarian cancer to repossess their beauty.

At the same time he produced a reportage of those women during the make-up preparatory at the shooting.

Marrakesh Sunset, published by National Geographic (2015)

Since 2022 he is working on a collection titled “Brands vs Humans” where he juxtaposes the two as if they actually acts together, in a freeze frame. One of his dreams is to exhibit this collection in a gallery.

During the pandemic he composed a collection called “One” where, in places usually crowded, there was only one subject. The project is still ongoing with some tricks based on tripod, long exposure and ND filters.

Brands vs Humans #12, Dubrovnik, 2016

When, during an event, clients need both video and photos, he usually attach his second or third camera to a double shoulder strap.